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A kit for the everyday Angeleno.
Angeleno Kit
LA Galaxy set out to bring back its iconic sash, one of the club’s original trademarks without allowing the campaign to feel rooted entirely in nostalgia.
Inspired by collective fan sentiment, the Angeleno Kit reimagined the sash through negative space. Lines representing speed, forward momentum and evolution converge with the quasar, unifying tradition and innovation in one future-facing design.
Role Creative Lead / Director / Executive Producer
Brand LA Galaxy
Year 2024
Scope Campaign Strategy, Film, Photography, Social
I led the campaign’s creative development and video execution, guiding the project from concept through production and launch.
We were projected to sale 3,350 units on launch day, after a successful launch across socials we sold a total of 5,097 units.
The vision for the launch.
The actual launch.
The launch film reintroduced the iconic sash through a future-facing lens, balancing the club’s history with the energy of modern Los Angeles. Presented in a vibrant style that takes you around LA. It was also created in collaboration with TroyBoi, with his track “Dale” hand-picked to drive the energy and rhythm of the piece.
IMPACT
