Sounds of the Galaxy
LA Galaxy set out to expand matchday beyond the game by creating a live music platform that connected the club with the sound and creative culture of Los Angeles. With attendance increasing when higher-profile artists were featured, the challenge became how to further elevate the in-person match experience for fans while unlocking new commercial value.
Role Creative Lead / Director / Executive Producer (including working with talent agents to book and secure artists)
Why merge Music & Sports?
Sounds of the Galaxy brought rotating DJs and musical artists into Dignity Health Sports Park, transforming the pregame experience into an immersive, repeatable platform for fan engagement and partner integration. The program ultimately increased revenue by successfully selling the concept to SoonHari as a presenting partner.
Some of our big acts included Alesso, Afrojack, Warren G, Capital Cities, Lupita Infante, Slander and many more.
